Sunday, December 17, 2006

Sierra Club Radio Launch

The Communications Team is pleased to announce the launch this Saturday, December 16th, of "Sierra Club Radio," a weekly half hour radio program that will be broadcast in the San Francisco Bay Area and available nationally on the Web and via podcast. Sierra Club Radio is designed to help us meet the mounting demand for "green" news -- information Americans can use as consumers, as citizens, as neighbors and parents to make responsible choices, to connect to the growing environmental community.

The program, produced by Sierra Club staff and hosted by Club publicist Orli Cotel, will feature Sierra Club content – including lifestyle tips from Sierra magazine's Green Life editor Jennifer Hattam and Mr. Green, Bob Schildgen; in-depth interviews with Sierra Club Books authors and contributors to Sierra magazine; and political observations and commentary by Executive Director Carl Pope. The program will also highlight stories from our conservation work, our grassroots fieldwork, and our partnership work -- especially our hunter/angler and faith outreach efforts. In addition, Sierra Club Radio will feature in-depth conversations with a wide range of environmental experts and activists, artists, and authors inspired by nature.

In terms of the broader communications context, Sierra Club Radio provides us the ability to tell our stories, highlight our issues, and share our expertise and advice directly, unfiltered by the media. And it provides one more communications channel for the Sierra Club to promote our programs, principles, and brand, and to reinforce the stories we are also telling in print, in video and on-line. Our ultimate goal in 2007 is to make this content available broadly to radio stations across America. In fact, the content consultant who helped us secure our twice-monthly programming on Air America is working with us pro bono to help us identify markets and programs that would be interested in airing segments from Sierra Club Radio.

Sierra Club radio is broadcast every Saturday at 3:30 pm on the Quake radio (960 am) in the Bay Area. The program will be available on the Web and via podcast the following Monday at Please check it out and let us know what you would like to hear on Sierra Club Radio. If you have story ideas, please send them to, and put “Sierra Club Radio story idea” in the subject line.

Here is the first show’s line up to give you an idea of the mix of
content we will be offering:

Jen Hattam on Green Holiday Tips
Chris Paine, filmmaker and director of Who Killed the Electric Car
Carl Pope on what to expect from the new Congress
Mark Heileson on the surprising public transit revolution in Utah
Ask Mr. Green
Sarah Alexander on spending 12 months on an entirely local foods diet

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